KBU International College

BA (Hons) Marketing (3+0)
KP/JPS(PA8509)1/11

This degree aims to provide a robust foundation in the principles of marketing, relevant to the professional standards of the Chartered Institute of Marketing and to prepare students for a variety of roles within marketing: Product Manager, Brand Manager, Advertising & Promotions Manager, etc.

Core modules will establish your understanding of marketing theory and practice and also develop other key abilities required by business organisations: IT skills, communication skills, analytical skills.

When you graduate you will be able to demonstrate a comprehensive understanding of marketing theory; analyse strategic market behaviour; understand the principles and responsibilities of other management functions, including human resources, accounting and finance; and demonstrate a real awareness and understanding of contemporary global business issues.

On a more practical level, you will be able to apply relevant techniques to identify and exploit market opportunities; devise appropriate marketing objectives around customer acquisition and retention; plan and execute research projects; and effectively communicate results at whatever level that is appropriate to the audience.

This programme delivers a good balance between academic and vocational content. It’s about delivering a good grounding in marketing and management theory whilst also preparing you for a successful career. It also cultivates the intellectual capacity to allow you to continue to develop and keep pace with a changing business environment.

Professional Recognition

Graduates wishing to study for Chartered Institute of Marketing professional examinations will be able to begin their study at the Postgraduate Diploma in Marketing stage.

Career Opportunities

The broad range of business skills this degree provides means that you will be able to consider a range of career options on graduation. However, the real value will clearly be gained by those looking to pursue a career in marketing.

Assessment

Assessment is via a mix of examination, coursework and essays, plus other oral and activity-based assignments. Coursework includes problem solving activities, consultancy projects, presentations and individual and group reports.

PROGRAMME STRUCTURE

Year 1

Semester 1 and 2

Compulsory modules

Year 2

Semester 1 and 2

Compulsory modules

Year 3

Semester 1 and 2

Compulsory modules

MQA Compulsory Subjects*

*All Malaysian students are required to take 3 MQA Compulsory Subjects that include Bahasa Kebangsaan A, Malaysian Studies, and Islamic Studies (for Muslims) or Moral Education (for non-Muslims). MQA Compulsory Subjects are optional for all International Students.