School of Business, Hospitality and Tourism Management
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BA (Hons) Business Management (3+0)

BA (Hons) Business Management (3+0)
KP/JPS(A1251)4/10

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The School of Business, Hospitality & Tourism Management offers a three year full-time study programme leading to the award of Anglia Ruskin University’s BA (Hons) Business Management degree, which fully complies with the requirements of the Ministry of Higher Education and has been accorded full accreditation by MQA. Students at KBU studying for Anglia Ruskin University’s Business Management degree may specialise in Corporate Management, Marketing or Accounting and Finance.

The aim of this programme is to equip you with a solid foundation in business and management theory. You will also have the opportunity to develop a range of practical skills and analytical techniques currently used within a number of business areas.

The wide range of programme options allows you to focus on areas of particular interest or to prepare for specific professional requirements. Close ties with the industry ensure that the programme content is closely aligned with contemporary business practices.

When you graduate you will be able to: display a real understanding of contemporary issues such as globalisation, sustainability and social and demographic change; demonstrate a sound appreciation of management practice, including human resources, marketing, accounting and finance and information management; critically analyse strategic commercial behaviour.

On a more practical level, you will be able to use appropriate IT business applications to support analysis and enhance reporting; utilise appropriate qualitative and quantitative techniques to analyse a range of issues; plan and execute research projects; and effectively communicate results at whatever level that is appropriate to the audience.

BA (Hons) Business Management is about preparing you for the world of business, which means not just giving you the right skills, but developing you intellectually so that you can continue to learn and grow after you graduate, and keep up with the fast-changing commercial environment.

Professional Recognition

Graduates can claim exemptions from major professional accounting bodies’ examinations such as the Association of Chartered Certified Accountants (ACCA) and Chartered Institute of Management Accountants (CIMA).

Career Opportunities

This degree provides an excellent foundation for a career in financial services, marketing, consultancy or general business management.

Assessment

Assessment is via a mix of examination, coursework, essays and other written assignments. Coursework includes problem solving activities, consultancy projects, presentations and individual and group reports.

  • Duration: 3 years at KBU
  • Entry Requirements: Foundation in Business Administration / STPM / GCE A-Levels / UEC with good
    credits or equivalent
  • Intake: Year 1 (January, May and August); Year 2 & 3 (January and September)

PROGRAMME STRUCTURE

Year 1

Semester 1 and 2

Compulsory modules

  • Business Environment
  • Learning and Skills Development in Business
  • Introduction to Business Law
  • Managing People, Finance and Marketing
  • Analysis of Business
  • Business in Focus

Year 2

Semester 1 and 2

Compulsory modules

  • International Business
  • Information Systems
  • Research Skills

Electives: Choose 4 modules

  • Marketing Management
  • Consumer Behaviour
  • Marketing Research
  • Marketing Communications
  • Financial Accounting
  • Management Accounting
  • Budgeting Planning and Control
  • Advanced Financial Accounting
  • Principles of Human Resource Management
  • Performance and Reward Management

Year 3

Semester 1 and 2

Compulsory modules

  • Undergraduate Major Project
  • Ethics and Governance
  • Strategic Management

Electives: Choose 4 modules

  • Advanced Strategic Management
  • International Marketing
  • Strategic Marketing: A Contemporary Review
  • Marketing Consultancy Project
  • Auditing, Control and Communication
  • Taxation of Malaysian Corporate Organisations
  • Financial Management
  • Strategic Management Accounting
  • The Strategic Management of Human Resources
  • Management Development

MQA Compulsory Subjects*

  • Bahasa Kebangsaan A / B
  • Pengajian Islam / Pendidikan Moral
  • Pengajian Malaysia

*All Malaysian students are required to take 3 MQA Compulsory Subjects that include Bahasa Kebangsaan A, Malaysian Studies, and Islamic Studies (for Muslims) or Moral Education (for non-Muslims). MQA Compulsory Subjects are optional for all International Students.