BSc (Hons) Tourism & Hospitality Business Management (3+0)

KP/JPS(A6307)1/15

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The Tourism and Hospitality Business Management degree which is specifically designed with the collaboration of Sheffield Hallam University (SHU) aims to produce industry-ready graduates who are equipped with knowledge and skills in the global services industry of tourism and hospitality industry.

The degree programme provides students the opportunity to study for an internationally recognised degree at affordable fee as compared to the exorbitant cost of studying in the UK. The degree addresses a need of the industry for better qualified staff to fill executive and managerial positions. This is especially pertinent as the government is emphasizing on tourism as one of the National Key Economic Areas.

This course gives students the skills and knowledge they need to maximise their employability in the global service industries of tourism and hospitality. There is a growing demand worldwide for employees with degree in tourism and hospitality business management.

Duration

3 years at KBU

Entry requirements

  • STPM/A-level/Foundation or equivalent qualification year 1
  • Diploma in hospitality/tourism or equivalent qualification year 2

Intakes

September 2012

Career prospects

Hospitality

  • Event Planning
  • Customer Service & Loyalty Programmes
  • Cost Control
  • Conference Planning
  • Theme-Park Operation
  • Hotel Operation and Management

Food / Catering Services

  • Food Service Outlets
  • Banquet Operations
  • Food Nutrition Services

Travel & Leisure

  • Travel Agency
  • Tour Operators
  • Airlines
  • Cruises

Entrepreneurship

  • Management of own

Marketing

  • Sales & Marketing
  • Public Relations
  • Business Development

Programme structure

Year 1

  • The Human Side of Organisation
  • Introduction to Marketing
  • Understanding Tourism as a Business
  • Understanding Hospitality Resources
  • Tourist Behavior
  • Professional and Academic Development
  • Introduction to Finance
  • Contemporary Business Environment
  • Bahasa Kebangsaan A/B
  • Moral Education/Islamic Studies

Year 2

  • Management Accounting
  • Operations and Project Management restaurant, hotel, catering or travel and tour businesses
  • Tourism and Development
  • Managing Hospitality Resources
  • Tourism and Hospitality Promotions
  • Research for Industry
  • Human Resources Management
  • Contemporary Thinking in Marketing
  • Malaysian Studies

Year 3

  • Strategic Management
  • Sustainable Tourism Planning
  • Contemporary Challenges in Tourism
  • Hospitality Service and Facilities Management
  • Entrepreneurship and Innovation in the Hospitality
  • Project and Tourism Industries