BA (Hons) Marketing (3+0)

KP/JPS(PA8509)1/11

The degree provides a robust foundation in the principles of marketing which is relevant to the professional standards of the Chartered Institute of Marketing. Upon completion of the degree, students will be able to demonstrate a comprehensive understanding of marketing theory, analyse strategic marketing behavior to maximize market opportunities and understand the principles of other management functions. The programme cultivates the intellectual capacities of students to excel in a changing business environment.

Career opportunities

Vast employment opportunities in the field of marketing
Duration: 3 years at KBU International College
Entry requirementsFoundation in Business Administration/ STPM/ GCE A-Levels/ UEC with good credits or equivalent qualifications
Intakes Year 1 ( January, May & August); Year 2 & Year 3 ( January & September)

Programme structure

Year 1

Semester 1 and 2

  • Economics for Business Development
  • Personal Development and Careers
  • Marketing Essentials
  • Introduction to Accounting & Finance
  • Analysis of Business
  • International Business in Focus
  • - Introduction to People Organisations & Management

Year 2

Semester 1 and 2

  • International Business
  • Enterprise and Entrepreneurial Management
  • Consumer Behaviour
  • Business to Business Marketing
  • Systems and Operations Management
  • Effective Team and Performance Management

Year 3

Semester 1 and 2

  • International Marketing
  • Strategic Management Analysis
  • Marketing Consultancy
  • Undergraduate Major Project 1
  • Sustainable Management Futures
  • Retail Marketing
  • Undergraduate Major Project 2
  • Organisational Transformation in Practise

MQA Compulsory subjects

  • Bahasa Kebangsaan A/B
  • Pengajian Islam/ Pendidikan Moral
  • Pengajian Malaysia

*All local students are required to take 3 MQA Compulsory Subjects that include Bahasa Kebangsaan A, Malaysian Studies, and Islamic Studies (for Muslims) or Moral education (for non-Muslims). Malaysian students are required by MQA to pass all these 3 subjects to qualify for their awards. MQA Compulsory Subjects are optional for all International Students